Vok Beverages was established in 2002 as an independently owned and operated alcohol company and has consistently been one of Australia’s fastest growing beverage companies. As a sister company to Bickford's Australia, established in 1874, Vok Beverages shares the driving passion for producing outstanding quality beverages.
Today Vok Beverages owns an impressive, highly awarded portfolio of brands across wine, cider, spirits and ready to drink. Our key assets include the 5,000 tonne crush Step Rd Winery in Langhorne Creek, South Australia, Beresford Estate and tasting room set amongst 31 hectares of super-premium vineyards in the picturesque McLaren Vale, the Beenleigh Distillery in Queensland, the first registered Rum distillery in Australia, established in 1884 and the Twenty Third Street Distillery in Renmark, South Australia which opened in September 2016.
From humble beginnings Vok Beverages has built a reputation of returning brands to growth and developing category leading alcohol brands.
Across our group of businesses, we readily acknowledge that the production, marketing and selling of alcoholic beverages carries with it an obligation to support and promote responsible consumption.
Alcohol consumption is ultimately an issue for the individual but there are ways in which we can play our part in reducing alcohol misuse. We do this by:
The packaging of our alcoholic beverages contains a reference to either “Drink Responsibly” or “Savour the Moment, Drink Responsibly”. This logo is usually located immediately above the standard drink content, to ensure consumers are encouraged to effectively and responsibly manage their alcohol consumption.
The mandate to our marketers is to inform consumers in an engaging manner in order to grow our market share with an expectation that all advertising and marketing activities will conform to a principle of responsible consumption.
Like our packaging, all promotional materials and advertising campaigns are to refer to either “Drink Responsibly” or “Savour the Moment, Drink Responsibly”.
Sampling of our products is only performed by holders of responsible service of alcohol qualifications, to ensure our beverages are served appropriately.
Staff are regularly informed of our expectations to ensure the spirit and intent of this commitment is embraced in every aspect of our marketing.
Responsible Consumption by our People
Our people reflect our values. We encourage them to adopt a sensible attitude to drinking, both in and out of the working environment. Internal policies govern the consumption of alcohol on site and employees are continually reminded of expectations around responsible consumption at work social events.
We believe there is a role for alcohol in society, provided the old adage is adhered to – “all in moderation”.
Vok is a privately owned Australian business that has experienced rapid and sustained growth. Established in 2002 a key aspect of Vok's success has been the dedication of our people and the development of a culture of people running their own business within the business.
Our core focus is developing and activating innovative Sales and Marketing strategies aimed at growing the brands within our portfolio. As such we offer a broad range of exciting career opportunities within these two disciplines. We have sales offices located around Australia and employ a national workforce of sales professionals; whilst marketing opportunities are based out of our support centre in Adelaide.
Due to Vok's size and ways of working there is a high potential for individuals to have a real impact on the business. We have a strong belief in attracting and retaining highly skilled people and we are pleased to have seen a number of employees develop their careers within our business.
Equal Opportunity & Diversity
Vok is a proud equal opportunity employer committed to providing a work environment that is free from discrimination and harassment. Our workplace policies and processes promote the fair and equitable treatment of both employees and potential employees throughout every aspect of the employment relationship.
To Vok workplace diversity is not just legislative compliance, it's smart business and reflects the culture we embrace. Our diverse workplace means that the Company has a wide range of views, experiences and perspectives to draw on, broadening our knowledge base and creating a more accurate representation of our consumer market.