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12 Nov 2015

Three Oaks Cider Unveils New Packaging

Three Oaks Cider Co. will this month release its revamped packaging for their premium Crushed Apple cider in line with premiumisation across various brands in the VOK portfolio.

The new packaging was designed to echo the brand’s handcrafted nature and the fresh, Adelaide Hills juice. We wanted to reflect both the region’s renowned oak trees and the traditional apple crates used for handpicking, so we have used a fine oak grain on our labels and a wooden crate as the new 6 bottle carry pack.

Made using a blend of Pink Lady, Granny Smith and Red Delicious apples sourced from 4th generation growers in Adelaide Hills, the apples are juiced on site before making their way to Step Rd winery in Langhorne Creek. Cidermaker Heintje Lange says, “In crafting Three Oaks Cider we source the best ingredients, and incorporate the best practice winemaking techniques such as cool fermentation using neutral yeasts, to create an outstanding cider with a clean crisp taste and delicate fruit flavours.

The result is a complex and well balanced palate with noticeable fresh, Red Delicious apple notes, giving way to a crisp, clean finish driven by the natural acidity in the apple juice. The combination of varieties provides a balance of sweetness, acidity and tannins, ensuring a rounded palate and wonderfully refreshing finish.

The new packaging will also roll out across the brands Crisp Pear Cider, to be released in February 2016 using pears sourced from Goulburn Valley, Victoria.
Three Oaks Cider is available at all good liquor retailers in both 330ml bottle (6 pack) and 375ml can (10 pack) formats.

RRP: $16.99 (6x 330ml) | $21.99 (10x375ml)

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