VOK BEVERAGES ANNOUNCES THE LAUNCH OF RUSKI CHILL

Vok Beverages this month has launched the new White Spirit Pre-mixed to take the category by storm – Ruski Chill.

The iconic Ruski brand has maintained tremendous appeal with females over time however consumer research showed that consumers were increasingly shifting their preferences to flavoured white spirit pre-mix drinks over Ruski Lemon and the other flavours in the Ruski range.

In a range of four contemporary flavours, Raspberry, Guava, Passionfruit and Pineapple, Ruski Chill was tested with female consumers and over 50% of consumers tested said they would add Chill to their list of current brands.

Ruski Chill is the premium quality flavoured white spirit pre-mix drink. Made with Triple Distilled Vodka, Ruski Chill is Chill filtered for purity and has less KJ’s than the competitive set.

Ruski Chill is competitively priced and available in leading Independent outlets.

For further information and images please contact:

Chris Illman:
Marketing Manager, VOK Beverages

Phone: (08)8182 1875
Email: chris.illman@vok.com.au